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Rare (conservation organization)
Rare is an international conservation organization whose stated mission is to help communities adopt sustainable behaviors toward their natural environment and resources. The organization uses social marketing and technical interventions to address threats like overfishing, deforestation and unsustainable agricultural practices. Rare’s work is founded on the belief that most of the threats faced by the environment are the result of human behavior, and that changing human behavior requires appealing to people using both rational and emotional arguments and removing any barriers that might prevent change.
==History==
Rare was founded on January 1, 1973 by David Hill. The organization was originally headquartered at the offices of the National Audubon Society in New York before joining the World Wildlife Fund in the 1980s. In 1987, Rare returned to being an independent entity.
Currently headquartered in Arlington, Virginia, in the United States, Rare also has offices in the Philippines, Indonesia, China, Brazil, Mozambique, Mexico and Micronesia. Rare has worked with communities and local partners in 56 countries to design and deliver its signature "Pride campaigns", which aim to change behaviors and promote scalable resource use solutions.
Global Geneva, a Swiss media outlet specializing in news from the nonprofit and development world, ranked Rare 26th in its 2015 list of (Top 500 NGOs ), placing Rare on its list for the third time. Rare receives four stars, on a four-star scale from Charity Navigator, an independent charity evaluator.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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